Kuo-Hsiung Chang(張國雄)* (2022.08). Why joint learning is not enough: the role of motivation and opportunity for customer
responsiveness in the international supply chain partnerships. International Marketing Review, 39(6), 1331-1352.
期刊論文
22筆資料 more...
Chin-Hung Tseng, Kuo-Hsiung Chang and Ho-Wen Chen (2021.11). Strategic Orientation, Environmental Management Systems,
and Eco-Innovation: Investigating the Moderating Effects of
Absorptive Capacity. Sustainability, 12, 12147.
張國雄 Kuo-Hsiung Chang 唐運佳* Yun-Chia Tang 林怡珊 Yi-Shan Lin(2021.07)。走出個人的品牌之路-壽險從業人員形象管理
角色對顧客導向行為影響之研究*。管理與系統,28(3),341-373。
Kuo-Hsiung Chang(張國雄)*, Donald F. Gotcher (2020.10). How and when does co-production facilitate eco-innovation in international
buyer-supplier relationships? The role of environmental innovation
ambidexterity and institutional pressures. International Business Review, 29(5), 101731-101731.
張國雄、謝宜真、莊旻潔(2019.07)。影響Instagram社群網站持續使用意圖之因素:整合科技接受模式及社會資本理論。東海管理評論,21(1),71-110。
劉揚翊、莊旻潔、張國雄(2019.07)。資訊品質對LINE企業官方帳號態度的影響與動機之調節效果。東海管理評論,21(1),111-156。
Chin-Hung Tseng, Kuo-Hsiung Chang*, and Ho-Wen Chen (2019.02). Strategic Orientation, Environmental Innovation Capability, and Environmental Sustainability Performance: The Case of Taiwanese Suppliers. Sustainability, 11(4), 1-19.
Kuo-Hsiung Chang, Yung-ray Chen*, Hsu-Feng Huang (2015.04). Information technology and partnership dynamic capabilities in international subcontracting relationships. International Business Review, 24(2), 276-286.
Chang, Kuo-Hsiung & Huang Hsu-Feng (2012.07). Using influence strategies to advance supplier delivery flexibility: The moderating roles of trust and shared vision. Industrial Marketing Management, 5(41), 849-860.
林灼榮,張國雄,陳家全(2012.07)。同儕壓力與論件計酬之綜效研究:理論與實証。東海管理評論,14(1),109-136。
Chu, Po-Young., Chang, Kuo-Hsiung., & Huang Hsu-Feng (2012.02). How to Increase Supplier Flexibility through Social Mechanisms and Influence Strategies?. Journal of Business & Industrial Marketing, 27(2), 115-131.
Chu, Po-Young.,Chang, Kuo-Hsiung., & Huang Hsu-Feng (2011.04). The Role of Social Mechanisms in Promoting Supplier Flexibility. Journal of Business to Business Marketing, 39(2), 287-297.
•吳立偉、張國雄、鍾沛蔓(2011.01)。認知價值、關係品質與忠誠階段之探討。台灣管理學刊,11(1),1-28。
Chang, Kuo-Hsiung. & Donald F. Gotcher(2010.03)。Conflict-coordination Learning in Marketing Channel Relationships: The Distributor View。Industrial Marketing Management,39(2),287-297。
Chu hai-Cheng., Lin Whe Dar., & Chang, Kuo-Hsiung(2010.01)。Digital forensics core curriculum design in higher education in ubiquitous computing era。Tamkang Journal of Science and Engineering,13(1),89-97。
Jui Shiang Liu, Chang, Kuo-Hsiung. (2009.09). Effects of Environmental Cues, Satisfaction and Affective Commitment on Extra-role Behaviors. International Journal Economics and Business Research, 1(4), 381-399.
Chang, Kuo-Hsiung, & Donald F. Gotcher.(2008.03)。Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective。International Journal of Technology Management,41(1/2),55-74。
Chang, Kuo-Hsiung. & Donald F. Gotcher(2007.12)。Safeguarding Investments and Creation of Transaction Value in Asymmetric International Subcontracting Relationships: The Role of Relationship Learning and Relational Capital。Journal of World Business,42(4),477-488。
林灼榮、張國雄、徐啟升、邱敬貿(2007.01)。金融自由化對台灣十大行庫營運績效之影響。經濟研究,43(1),1-33。
林灼榮、張國雄、徐啟升、吳秀真、康家維(2007.01)。台灣資訊電子業廠商西進、品牌開拓潛能與營運績效之攸關性研究。經濟與管理論叢,3(1),17-48。
張國雄,蔡 炳 輝(2006.04)。論台灣金融機構不良債權清理機制---準外化與準內化清理模式之比較。台灣銀行季刊,57(2),1-36。
Chang, Kuo-Hsiung, Donald F. Gotcher, Chan, Man-yee (2006.01). Does Social Capital Matter When Medical Professionals Encounter the SARS Crisis in a Hospital Setting. Health Care Management Review, 31(1), 26-33.
研討會論文
林灼榮、張國雄、徐啟升、吳秀真(2006.05)。台灣資訊電子業廠商西進、品牌開拓潛能與營運績效之初探。論文發表於台商品牌開拓與經營策略學術研討會,台中:東海大學。
洪賢奇,張國雄,陳敏秀(2006.03)。心理所有權、知覺組織支持與組織承諾對員工行為之影響─以企業推動全員生產管理(TPM)為例。論文發表於第四屆跨領域管理學術與實務研討會,台中東海大學:東海大學企業管理學系。
專書
9筆資料 more...
張國雄*(2023.06)。行銷管理(6版):創新與挑戰。:雙葉書廊有限公司。(ISBN:9789865492786)
(張國雄)*(2020.05)。管理學:創新與挑戰(第四版)。台北市:雙葉書廊有限公司。(ISBN:9789869096751)
張國雄*(2018.06)。行銷管理(5版):創新與挑戰。:雙葉書廊有限公司。(ISBN:9789579096188)
張國雄*(2016.05)。國際行銷學:建構全球行銷能力(第五版)。:前程文化事業有限公司。(ISBN:978-986-5774-59-2)
張國雄*(2016.04)。管理學-創新與挑戰(第三版)。:雙葉書廊有限公司。(ISBN:978-986-5668-48-8)
張國雄*(2015.01)。行銷管理(4版):創新與挑戰。:雙葉書廊有限公司。(ISBN:978-086-5668-09-9)
張國雄(2013.05)。管理學-挑戰與新思維(第2版)。台北市:雙葉書廊有限公司。(ISBN:978-986-6018-52-7)
(2011.09)。國際行銷學:建構全球行銷能力。:前程文化事業有限公司。(ISBN:978-986-6264-481)
(2010.01)。管理學-挑戰與新思維。:雙葉書廊有限公司。(ISBN:978-986-6672-51-4)
